Clearbit Reveal - How to send de-anonymized web traffic to MadKudu via Segment

Pre-requisites

Step 1: Check MadKudu is receiving your website web visits and that they are mapped

  1. Connect to your MadKudu account app.madkudu.com

  2. Go to the Data tab on the left side nav bar then Segment 


  3. Scroll down the last table Most frequent pages in the last 6 months and make sure you see the URL paths corresponding to your website 


  4. Now check your web pages are mapped in the Event mapping. Go to Mapping in the left nav bar then Segment 



    If you don't see events on the left side corresponding to your website pages, please edit your event mapping following this documentation

Step 2: Connect Segment and Clearbit Reveal following this documentation

Please follow Segment's documentation to connect Reveal to your company website https://segment.com/docs/connections/destinations/catalog/clearbit-reveal/

Once connected, new properties clearbit_reveal_company_domain will be available in the Segment integration for MadKudu to pull. 

Here is how to check this: 

  1. Connect to your Segment account

  2. Go to Sources and find your website connected it should have a Javascript logo 

  3. In the source, when clicking on the Schema tab, then Identify tab,  search in the list of properties "reveal". You should be able to see 
     

 

Step 3: Activate the de-anonymization option in MadKudu

Please confirm to MadKudu via a support request that the Segment <> Clearbit Reveal connection is established. Please confirm the name of the property at step 1 is clearbit_reveal_company_domain or tell us the exact name if different. 

    • MadKudu will pull the new Clearbit Reveal properties

    • MadKudu will activate the option to use de-anonymized events 

    •  Note: There is no change to make in the Event mapping if your web pages are already mapped in there

Once done, the de-anonymized web visits will automatically be counted in the Account Engagement scoring and the Sales Intelligence with "Anonymous visitor viewed X page"