--- title: "Audience Mapping" slug: "audience-mapping" updated: 2025-11-05T15:47:09Z published: 2025-11-05T15:47:09Z canonical: "help.madkudu.com/audience-mapping" --- > ## Documentation Index > Fetch the complete documentation index at: https://help.madkudu.com/llms.txt > Use this file to discover all available pages before exploring further. # Audience Mapping Are you more of a visual learner? [Head this way for our video!](/v1/docs/video-audience-mapping) Video tutorials are only available to users **logged in** to the HG Insights help center. Click [here](https://support.madkudu.com/hc/en-us/articles/10847839218701) to learn how to create an account in the HG Insights help center. #### **Supported integrations** - Salesforce - HubSpot ### **What is the Audience mapping and why is it important?** The Audience mapping allows you to define a specific population of Leads/Contacts. This definition will be used in the Data Studio to train a model or in the App to look at the performance of a model/segmentation in the Predictions section of the HG Insights App. To have the best training for your models and to ensure there is not any bias, we are looking for the most diverse subpopulation amongst your leads. That's why we recommend defining an **Inbound** audience. Outbound leads are targeted depending on certain traits, which makes them similar to one another and would skew the model's predictions. ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(769).png) Frequent audiences built are: **inbound, demo requests.** An important field to check to create an audience is *leadsource*. You can find the different values possible for *leadsource* in the Data tab of the App. #### **What is the Audience mapping used for?** - Train and validate a model in the **Data Studio** on a specific population ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(523).png) - Look at the performance of a model in the **Predictions** on a specific population ![mceclip0.png](https://support.madkudu.com/hc/article_attachments/4403703389965/mceclip0.png) ### **Creating and Editing the Audience mapping?** There Audience mapping can be found here: admin.HG Insights.com > **Mapping** > **Audience** **mapping**. ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image-1745978003900.png) #### **How to create a new Audience?** > [!WARNING] > **Prerequisites** > > - You are a HG Insights user with **Architect** and **Admin** permissions > - HG Insights needs to be pulling the CRM fields you'd like to map before adding them to the audience mapping. Typically, the fields where you track your lead source will be necessary. HG Insights pulls by default the standard Salesforce field *leadsource,* but if you use custom fields, you would need to pull them. Please follow [instructions here.](/v1/docs/how-to-pull-additional-fields-to-use-in-the-madkudu-platform) 1. Go to app.HG Insights.com > **Mapping** > **Audience** **mapping** 2. Click on **Create new configuration** 3. Select **Create New** **![mceclip2.png](https://support.madkudu.com/hc/article_attachments/4403660371725/mceclip2.png)** 1. Enter a******name******for your audience (example**:******inbound) *without special characters. You can use lower cases, upper cases and space.* 2. Select conditions based on: 1. **Source system******(Salesforce or HubSpot) 2. **Object** (Lead or Contact) 3. **Field******(leadsource...) 4. **Condition******(is, is not, is any of, is none of, contains...) 5. **Value** 6. **Check 'Case insensitive'** (allows to find the value regardless of upper/lower case) ![mceclip0.png](https://support.madkudu.com/hc/article_attachments/4411278150157/mceclip0.png) Tip: Example **HubSpot inbound audience** ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(527).png) Tip: Example **Salesforce inbound audience** 3. Add any other necessary condition by clicking on **Add a new condition** 4. If you are using multiple conditions, edit the condition logic accordingly Example: **$1 AND ($2 OR $3)** ![mceclip0.png](https://support.madkudu.com/hc/article_attachments/4424041330573/mceclip0.png) Tip: you can combine both Hubspot and Salesforce sources if some leads exist in one system but not the other one. 1. When you are done**,******click on******Publish******in the top right corner of the page ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(529).png) #### **How to edit an existing Audience?** > [!WARNING] > **Prerequisites** > > - You are a HG Insights user with **Architect** and **Admin** permissions > - HG Insights needs to be pulling the CRM fields you'd like to map before adding them to the audience mapping. Typically, the fields where you track your lead source will be necessary. HG Insights pulls by default the standard Salesforce field *leadsource,* but if you use custom fields, you would need to pull them. Please follow [instructions here.](/v1/docs/how-to-pull-additional-fields-to-use-in-the-madkudu-platform) 1. Go to app.HG Insights.com > **Mapping** > **Audience** **mapping** 2. Click on any of the Audience 3. At the top right, click on******Edit** 4. Once you're done editing, click at the top right on******Publish** #### **What's next?** You should receive an **email** of success or failure within a few minutes. - In case of success: Congrats! Your audience will be available in the App and in the Studio after the next time **map** has run on the [Process page](/v1/docs/how-to-read-the-processes-page-how-long-does-it-take-for-madkudu-to-score-my-leads-and-accounts) (estimation : **in the next 4-8 hours**) - In case of failure : Contact your onboarding team with a screen capture of the error so they can help you move forward! --- ### FAQ #### Is there a limit to the number of audience mappings I can create? No, you can create as many audience mappings as you need. #### **Troubleshooting** - If you get a **500 error,** please make sure you are still logged in. Note that by refreshing the page, your configuration will be lost - If you get a **404 error,** please make sure - all input fields have a value (audience name, logic, value..) - no special character like "/" , " ' " is used in the audience name Still having issues? Please send us a message to [product@madkudu.com](mailto:product@madkudu.com) with the configuration you are trying to publish and we'll get to you as soon as we can.