---
title: "Amplitude"
slug: "amplitude"
updated: 2025-11-05T04:06:22Z
published: 2025-11-05T04:06:22Z
canonical: "help.madkudu.com/amplitude"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.madkudu.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amplitude

### **✅ Source ❌ Destination**

Send your web traffic and in-app data tracked in Amplitude to HG Insights to enrich your behavioral scoring and understand who are your most engaged users.

# **What does this integration do?**

This integration allows HG Insights to access your web analytics data. More specifically:

- **People profiles**
- **Events** (eg. user 123 did 'add user' on 05/28/2016 11:32:54)

Amplitude data is used to find who is ready to buy based on their level of activity on your website or product.

The events performed by your users can only be leveraged by HG Insights if you have values in the field 'Email' on the object 'user_properties'.

# **How to set it up?**

1. Log in to your **Amplitude** account.
2. In the Analytics environment, click on **Settings** at the bottom of the navigation bar ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(229).png)
3. Click on **Projects******in the navigation, then on the project containing your product data ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(230).png)
4. From the **General** section, copy the values for the **API key** and the **Secret Key** ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(231).png)

1. Log into HG Insights
2. Go to **Integrations**
3. Click on **Amplitude**

![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(232).png)
4. Paste those keys there ![](https://cdn.document360.io/a55e7ea5-b8ac-4456-874d-10cc92097370/Images/Documentation/image(233).png)
5. Click **Save**

This is it! HG Insights will start pulling your Amplitude data immediately.