How do I see the MadKudu scores?

If you are on a Pro Plan, you have 3 models (more details about the models here). 

  • the Lead Grade
  • the Customer Fit model
  • the Likelihood to Buy model

If you are on a Growth Plan, you will have one model, the Customer Fit model.

For each model, we push 4 fields to your CRM: 

  • a segment
  • a score : integer from 0 to 100 in case you need more granularity than only the segment
  • some emojis (nicer to display to your SDRs than words)
  • some signals : these are a list of positive and negative reasons that explain why the lead has been scored this way. These reasons are not exclusive but allow to give the Sales team some visibility and context.

What's the link between the segments and the scores ?

Lead Grade

  • A : scores from 90 to 100
  • B : scores from 75 to 89
  • C : scores from 50 to 74
  • D : scores from to 25 to 49
  • E : scores from to 1 to 24

Customer Fit model 

  • Very good segment : scores from 85 to 100
  • Good segment : scores from 70 to 84
  • Medium segment : scores from 50 to 69
  • Low segment : scores from to 0 to 49

Likelihood to Buy model 

  • Very high segment : scores from 85 to 100
  • High segment : scores from 70 to 84
  • Medium segment : scores from 50 to 69
  • Low segment : scores from to 0 to 49

What does it look like in my CRM?

Here is an example of what the fields can look like in Salesforce.

Do I have to display all these fields ?

Only some of these fields can be displayed to Sales, based on the level of information you want to provide and the usage you make of the models.

Very often, customers use the Customer Fit model to make a first filter and then the Lead Grade to prioritize, within the qualified leads, the ones that are the most engaged.

Can I rename the standard MadKudu attributes?

This is possible if you are on the Enterprise plan. We strongly recommend the use the “mk prefix” naming convention. It allows you to always know what fields are populated by MadKudu and which ones are not.

Can I add aggregated behavioral attributes?

Yes, this is possible if you are on the Enterprise plan. MadKudu syncs a wide variety of attributes into your CRM. For example, you can create a “number of users invited” aggregation that calculates how many users where invited. This aggregation is then synced to your salesforce lead profile.

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